"Modern Social Media Marketing" by Prudently Leveraged is a comprehensive guide for businesses and marketers who want to understand and leverage the power of social media to increase their reach, engagement, and ultimately, their profits. The book is well-organized, with each chapter covering a specific aspect of social media marketing, making it easy for readers to follow along and apply the strategies outlined.

The book starts with an introduction that sets the stage for why social media marketing is essential for businesses today. The author then delves into what social media marketing is, what it isn't, and why businesses need to invest in it. The book covers eight reasons why businesses should do social media marketing, providing a solid foundation for readers to understand the importance of this marketing channel.

The author then provides guidance on how to modify social media marketing campaigns based on a business's online type. The book emphasizes that there's no one-size-fits-all solution and that businesses need to tailor their social media marketing campaigns to their specific needs.

The book also covers the classic way of doing social media marketing and why it's no longer an effective approach. Instead, the author provides ten steps to faster and easier modern social media marketing, showing businesses how to stay up-to-date with the latest trends and best practices.

The author also covers niche research and targeting, content curation, reverse engineering competitors' top content, fine-tuning payload content, marketing your list right, repurposing content, automatic content sharing, scaling up targeting, selling to the list differently, and reinvesting profits in the right way.

Overall, "Modern Social Media Marketing" is a must-read for anyone looking to maximize their social media marketing efforts. The author provides actionable tips, insights, and strategies that readers can apply to their own businesses. The book is well-written, engaging, and informative, making it an excellent resource for businesses and marketers looking to stay ahead in the competitive world of social media marketing.